Zack Truter

Zack Truter is a wine marketing, operations and inventory consultant based out of Santa Rosa, California. Zack has built unique skill sets while working over a decade in the California wine industry. Starting out as a runner while still in high school, Zack worked nights and weekends washing glasses, stocking wine and preparing orders for pickup. While off at California State University, Chico, Zack sold wine over the phone and came back on weekends and summers to work in the tasting room and occasionally the crush floor. After graduating with his degree in Operations Management, Zack took on the challenge of being General Manager and picking up a history-rich yet almost unknown winery in the prestigious Anderson Valley. He is also known for his work in the class action processing industry.   Zack specializes in generating marketing materials that are Search Engine Optimized (SEO), allowing wineries to reach and identify with their customers and potential customers to find the wines they are looking for. You can find Zack’s tech sheets on the websites of many popular wineries. If you want Zack to write your marketing materials, you can contact him on LinkedIn.

Zack specializes in: sales & marketing, project management, inventory management & movement, supply chain management, analysis, administration, business process re-engineering, Direct-to-consumer (DTC) sales, customer service, hospitality, systems development, e-marketing, staff training & development, multimedia presentations, B2B marketing, operational budgeting and forecasting, consumer relationship management (CRM), SLOB Inventory turnover and database maintenance. Zack uses advanced Excel, Word, and Access in addition to proprietary systems.